We we’re asked to pitch a brand identity for a lingerie company. Our approach was to create a custom DL monogram, paired with a serif font to conform with the DL monogram look and feel. A contemporary sans font was used for text use to support the monogram.
The identity centred around an DL monogram. We provided various mockups to illustrate the overall style of how the brand would look and work contextually.

Client Dollysugar Lingerie

Disciplines Branding, Logo identity, Packaging, Print

Brand identity for a fashion writer based in London. The brief required to create an identity that would be displayed on various areas of print and digital design, we produced a website based on the brand style that would work for editorial content.

Client Style Silhouette

Disciplines Branding, Logo identity, Web Design, Collage

Brand identity for a fashion writer based in London. The brief required to create an identity that would be displayed on various areas of print and digital design, we 
produced a website based on the brand style that would work for editorial content.

Client Style Silhouette

Disciplines Branding, Logo identity, Web Design & Collage

Based in London, UK
hello@melonmodern.com

Based in London, UK
hello@melonmodern.com

Based in London, UK
hello@melonmodern.com