Project Details
Working alongside ad agency in New York, Melon Modern tasked to come up with concepts for a pitch campaign to promote PUMA's football boots during the World Cup 2018.
The campaign was going to be featured across a wide range of social and advertising
environments.
Approach was influenced on modern editorial design and uses various disciplines, 3D, typographical design, layout design and animation.
The designs concept was to work as a triptych, whilst the visual aspects took inspiration from football boots designs such as colour, material and shapes.
Client PUMA
Disciplines Campaign, Print, Typography, Animation, 3D
Melon Modern was commissioned to design an editorial booklet to feature alongside
the release of Off-White’s collaboration with Nike.
The overall design followed the products concept of implimenting ‘errors’, expressing ‘humanity’ back into the product. This lead to the quotes braking grid to bleed on
the other side of the page adding tight, using outline on parts of the words and punctuation symbols.
Booklet features the journey through development to production, whilst fully focusing
on “The Ten” trainers in their photography.
Client Off-White x Nike
Disciplines Campaign, Print & Editorial
Melon Modern was commissioned to design an editorial booklet to feature alongside
the release of Off-White’s collaboration with Nike.
The overall design followed the products concept of implimenting ‘errors’, expressing ‘humanity’ back into the product. This lead to the quotes braking grid to bleed on
the other side of the page adding tight, using outline on parts of the words and punctuation symbols.
Booklet features the journey through development to production, whilst fully focusing
on “The Ten” trainers in their photography.
Client Off-White x Nike
Disciplines Campaign, Print & Editorial
Melon Modern — Art Direction & Design,
all work featured is © 2019 Melon Modern. All rights reserved.
Based in London, UK
hello@melonmodern.com
Based in London, UK
hello@melonmodern.com
Based in London, UK
hello@melonmodern.com